Study Calls for Increased Web Accessibility to Boost Online Sales

The level of e-accessibility is lagging behind the target set out in the Digital Agenda for Europe (DAE) for 2015, according to a recently published EC-funded study analysing the benefits and costs of improved e-accessibility. Consequently over 100 million Europeans, mostly older people and those with disabilities, are at risk of being digitally excluded. The study, led by Technosite, indicates that the cost of introducing web accessibility is about €2.39 billion in the initial first year for both private and public sectors, but this could generate benefits up to €413 billion from increased online sales and efficiency gains. Read the e-Accessibility Impacts Study